Case Study: Tuccini achieves a 19.72% revenue lift with Obviyo

Tuccini - Customer Case Study

Tuccini, an online retailer of fragrances and luxury home products, wanted to improve checkout performance and capture more revenue from its growing stream of visitors. The company needed an easy-to-implement optimization solution to test page elements that might reduce bounce and improve conversions across the product detail and checkout funnel.

Using Obviyo’s optimization and analytics capabilities, Tuccini tested elements such as free shipping, recommendations, returns, coupons, and anonymous checkout. Obviyo’s solution identified winning page elements and helped Tuccini realize a +19.72% revenue lift, while providing actionable insights to guide future site improvements.

Tuccini

Blake Brossman

Founder and Chief Innovation Officer