Case Study: Puma boosts checkout revenue with HiConversion

Puma - Customer Case Study

Puma, the global sport lifestyle brand, wanted to improve revenue per visitor in its online checkout funnel. To support this goal, Puma worked with Obviyo’s optimization platform/service to test and refine the user experience across the checkout flow.

Obviyo implemented a multivariate optimization experiment across several checkout pages to create a consistent end-to-end experience and gather actionable analytics. Over about two months, the campaign treated 207,251 visitors, recorded 46,275 sales, and delivered a 21.66% lift in revenue per visitor, generating $904,330 in additional revenue for Puma.

Puma