Case Study: Timex Group Achieves 20.4% New Revenue Lift with Obviyo

How this Leading Brand Overcame the Fear of Holiday Optimization

Timex Group, a leading watch brand, needed a safer way to optimize its eCommerce experience during the risky holiday season, when many retailers avoid experimentation. Working with Obviyo, the team extended an existing adaptive optimization campaign on its product detail page to understand how customer behavior changed before, during, and after the holidays.

Obviyo’s solution used adaptive experience optimization across several page elements, including cross-sells, photo sharing, mini cart layout, and distraction removal. The campaign generated a +20.40% increase in new revenue and uncovered a winning set of treatments with a +36.35% lift, proving that holiday-period performance can differ dramatically from pre- and post-season results.

Timex Group