Case Study: Lilly Lashes boosts revenue per visit by 644% with Obviyo Recommend

How Lilly Lashes Unlocked New Buyers from Their Existing Traffic Revenue per Visit up 572% in Three Months

Lilly Lashes, a beauty brand known for its visually similar designer lashes, struggled with manual merchandising and product discovery on Shopify. The team needed a better way to help shoppers find the right lash style without friction, so they turned to Obviyo and its AI-powered recommend solution.

Obviyo deployed session-based personalized product recommendations through Growth Bots across the site, including the homepage, cart, and checkout. The result was a 425% increase in page view rate and a 644% increase in revenue per visit, from $1.28 to $9.56 in 30 days, along with a 7.25% reduction in cart abandonment among shoppers engaging with recommended products.

Lilly Lashes

Kristina Burbich

Vice President eCommerce