Case Study: Latico Leathers boosts new visitor engagement with Obviyo Recommend

How Latico Leathers Engaged New Visitors with Personalized, Intent-Based Product Recommendations And Increased Conversions 393% In 90 Days

Latico Leathers, a luxury leather goods brand with a high average order value and a largely new-visitor audience, needed a better way to help shoppers discover products on its Shopify store. The company struggled to choose the right recommendation app from many options and wanted a solution that could improve engagement and product discovery for visitors unfamiliar with the brand.

Obviyo provided its product recommendation app and Growth Bots, using intent-based personalization powered by Amazon Personalize across homepage, category, and product pages. In 30 days, Latico Leathers increased new-visitor click rate by 609% and raised revenue per visit from $1.34 to $11.34, a 748% lift.

Latico Leathers

Ben Schreiber

Founder of Brand Caffeine and Head of Growth