Case Study: a DTC fitness company boosts revenue per visit with Obviyo

DTC Fitness Company - Customer Case Study

The ecommerce director at DTC Fitness Company, a direct-to-consumer fitness brand, was challenged by low mobile revenue per visit, a problem driven by poor product discovery on their Shopify site. To address this, they turned to the vendor Obviyo and its customer bond building solution.

By implementing Obviyo’s solution, which uses Amazon Personalize machine learning to automate product recommendations across the site and cart, the brand significantly enhanced the shopping experience. The results were substantial: average time on site increased by 263% to 554 seconds, which directly fueled a 600% boost in revenue per visit, growing it from $3.59 to $17.86. These significant gains were achieved within just four weeks of using Obviyo.