Obviously
2 Case Studies
Case Study: The Daily Beast achieves 5.5M reach and 27.3M impressions with Obviously
A Obviously Case Study
The Daily Beast - Customer Case Study
The Daily Beast hired Obviously to build buzz for Quorum, its global LGBT rights conference. Obviously was engaged to run a social media takeover—creating content for The Daily Beast’s platforms and recruiting influencers—to spark grassroots interest and amplify the event.
Obviously created over 150 pieces of content (including 35 custom-designed, real-life pieces), partnered with 42 influencers and The Daily Beast partners Hello Mr., Mr. Magazine, and GLAAD, and managed posts across platforms. The campaign (12/4–12/11) produced 1,795 posts from 834 users, reached 5,518,174 people, and delivered 27,336,382 impressions.
Open case study document...