Case Study: Major Beauty Retailer achieves 40–60% in‑store sales lift with Obviously's multi‑tiered influencer strategy

How one small brand made a big splash with a multi-tiered influencer strategy

Major Beauty Retailer needed to drive sales for two core products and partnered with Obviously to build a multi‑tiered influencer campaign. Obviously applied its proprietary targeting technology and end‑to‑end influencer management to identify, vet and activate creators across micro, mid‑tier and macro tiers on YouTube and Instagram.

Obviously managed 140 influencers who produced 948 posts (834 from micro‑influencers), generating roughly 12 million views/impressions, 570K likes and comments, and 8% brand follower growth. The campaign delivered clear retail impact — the two featured products saw a 40–60% lift in in‑store sales.