Case Study: a leading business intelligence company boosts churn prediction and retention with Obviously AI

Leading Business Intelligence Company - Customer Case Study

Obviously AI helped a leading business intelligence company tackle a surge in subscription churn that it could not explain or predict. The company had been relying on broad re-engagement efforts that were not improving ROI, and it needed a better way to identify at-risk customers using historical data such as demographics and product usage.

Using Obviously AI, the company quickly connected its data and trained a churn prediction model in minutes, with predictions flowing into its CRM in real time. Obviously AI identified 74% of churn in advance, helped the marketing team launch targeted retention campaigns months earlier, and contributed to a 3% monthly reduction in churn-related revenue loss, with reported prediction accuracy of 78%.