Case Study: Hyper-Casual Gaming Apps Company achieves 12% monthly revenue growth with Obviously AI dynamic pricing

Hyper-Casual Gaming Apps Company - Customer Case Study

Hyper-Casual Gaming Apps Company, a Germany-based mobile gaming business, wanted to optimize revenue growth from existing users while maintaining customer satisfaction. To do this, they turned to Obviously AI and its dynamic pricing capabilities to predict willingness to pay and set more personalized app pricing.

Using Obviously AI, the company connected historical user data, demographics, spending habits, and past spending totals to train an AI model in minutes. The model was integrated into the app via Obviously AI’s API to show the most optimal price for each user, delivering 90% prediction accuracy and driving a 12% increase in revenue per month on each app, along with reported overall gains of 23% and a 3-hour time to value.