Case Study: ZAG Skis boosts brand awareness and earned media with Obviouslee

ZAG Skis secures 2.7 million earned impressions with Obviouslee

The customer, ZAG Skis, partnered with the vendor Obviouslee to boost its brand awareness in key U.S. markets. Their challenge was to cultivate a passionate community of brand advocates and generate a consistent flow of relevant content to reach their target audience across all mountain disciplines.

Obviouslee implemented a community marketing strategy that included public relations and securing strategic athlete partnerships. The solution successfully recruited new ambassadors, which fueled user-generated content. The results were impressive, with Obviouslee securing over 2.7 million earned media impressions for ZAG Skis and establishing a highly successful ambassador program within just three months.

ZAG Skis