Case Study: LycoRed achieves higher retention and adherence in a virtual skin study with ObvioHealth

Measuring the impact of a plant-based supplement on facial skin parameters

LycoRed, a nutraceutical company, sought to measure consumer-perceived efficacy for a tomato-based supplement by recruiting a very specific study population that was 50% Asian and 50% White. The challenge was achieving this diverse recruitment targeting with a limited budget.

ObvioHealth implemented a fully virtual study using digital recruitment and its proprietary platform. Recruitment dashboards provided real-time enrollment data, allowing the team to adjust for balanced racial cohort sign-ups. Through regular notifications and support from a virtual team, ObvioHealth helped achieve a 93% medication adherence rate and an 87% retention rate, with subjects reporting significant perceived improvement in skin parameters.

LycoRed