Case Study: a global consumer packaged goods company improves menopause symptom tracking and retention with ObvioHealth

Global Consumer Packaged Goods Company - Customer Case Study

A global consumer packaged goods company wanted to assess the effectiveness of an herbal blend treatment on menopause symptoms and quality of life. The challenge was to recruit participants and collect reliable, real-time data on symptom frequency and duration for the study.

ObvioHealth implemented a solution using a hybrid study design and their proprietary mobile app for data capture. Participants used e-diaries and a dedicated "hot flash indicator" button for one-touch, real-time reporting. This approach, supported by regular notifications and follow-up, resulted in an 87% retention rate and provided the efficacy data the client needed to successfully launch their product.