Case Study: a Fortune 500 baby nutrition company builds an infant stool image database with ObvioHealth

Fortune 500 Baby Nutrition Company - Customer Case Study

A Fortune 500 baby nutrition company sought to create a database of infant stool images to use for internal software development. Their challenge was to recruit participants, collect a large volume of validated images, and manage the entire study process virtually.

ObvioHealth developed a full virtual study solution, designing the protocol and digital systems for recruitment, consent, and data capture. They recruited 100 mothers who used their smartphones to upload and grade their children's stool images, which were then validated by expert scorers. ObvioHealth successfully reached the enrollment target in 12 weeks, collected 2,366 images, and achieved a 95% retention rate, providing the client with a robust dataset for product development.