Case Study: Your Favourite Story achieves a rapid, automated analytics migration for a luxury vehicle manufacturer with ObservePoint

Your Favourite Story Completes a Successful Analytics Migration for a Luxury Vehicle Manufacturer

Your Favourite Story (YFS), a digital agency, partnered with a luxury European car manufacturer to pilot migrating the UK customer sites to a new enterprise CMS and a fresh Adobe Analytics implementation. The main challenge was maintaining continuity and data quality during a phased beta rollout — reconciling data across multiple CMSs and Adobe report suites, consolidating disparate solution documents, and validating over 150 reports under a tight post-launch testing window.

YFS partnered with ObservePoint and used WebAssurance (Web Audits, Custom Rules, Advanced Export) to automate tag testing, scanning all pages weekly, key KPI pages daily, and simulating the critical “Request a Test Drive” conversion path. The automated approach uncovered and resolved tracking issues early, freed the analytics team to focus on reporting, and completed post-launch testing within two weeks, resulting in a successful, seamless analytics migration.

Your Favourite Story