Case Study: Southwest Airlines achieves scalable web governance with ObservePoint

Southwest Airlines scans 5 million+ pages with ObservePoint

Southwest Airlines faced growing complexity in managing tags, cookies, and partner technologies across its digital properties, which raised concerns about unauthorized data sharing and compliance with privacy regulations like GDPR. Their marketing, privacy, and legal teams had limited visibility and relied on manual, time-consuming processes. To address this, Southwest turned to ObservePoint and its audit capabilities for web governance.

By implementing ObservePoint, Southwest gained automated visibility into its tag ecosystem and cookie behavior, integrating the platform with tools like Adobe Launch and OneTrust. This solution enabled efficient, cross-team monitoring and troubleshooting. Results included drastically reduced issue resolution times—from months to a week—and scalable oversight of a dense tag environment, fostering accountability and trust between departments. ObservePoint provided the clarity and control needed for confident data governance.

Southwest Airlines