Case Study: RS Components achieves automated analytics release validation and saves 7 hours per release with ObservePoint

RS Components Tests Their Analytics Data at Every Release with ObservePoint

RS Components, a global distributor of electronics and maintenance products founded in 1937, runs a large digital business (500k products, ~100m annual site visits, ~£1bn in digital sales). As they pushed frequent three‑week release cycles, the team needed a scalable way to validate analytics and govern tag usage—manual testing was time‑consuming, error‑prone, and couldn’t keep up with their release cadence.

They implemented ObservePoint WebAssurance (Web Audits, Web Journeys, Rules) to automate release validation and pre‑production scans. The solution replicates key journeys (e.g., checkout), enforces expected tag/data values, and alerts on failures—eliminating about seven hours of manual testing per release, catching errors before they hit production, and increasing stakeholder confidence while freeing engineers for higher‑value work.

RS Components

Angus Gough

Analytics Implementation and Tagging Engineer