Case Study: Fortune 500 Office Supply Retailer achieves seamless customer experience and improved analytics accuracy with ObservePoint WebAssurance

Quality Analytics Provide a Seamless Customer Experience

A leading Fortune 500 office-supply retailer with thousands of stores and digital pages needed to ensure a seamless customer experience but found it difficult to manually monitor analytics and tagging across multiple sites. Their challenge was verifying critical customer paths (shopping cart, login, content downloads, etc.) and ensuring tags fired correctly so business teams could rely on accurate data.

They adopted ObservePoint’s WebAssurance to run automated User Journeys that simulate visitor paths and validate tags. The audits uncovered missing Adobe Analytics tags on 35% of the site (and a cart-path failure in Firefox), allowed relocation of 346 bottom-firing tags, removal of 156 outdated tag versions, and consolidation of redundant channel names—improving analytics efficiency by 22% and attribution accuracy. WebAssurance also detects JS errors, carousel redirects, and page-load problems, enabling faster fixes, more reliable data, and greater confidence in marketing decisions.