Case Study: Pharma Marketing Agency achieves 87.5% increase in QA efficiency with ObservePoint

Pharma Marketing Agency Increases Efficiency 87.5%

This pharmaceutical marketing agency, with 16+ years in digital services and responsibility for over 500 client websites, faced a growing QA burden: manually auditing tagging and analytics across development, staging and production was time-consuming (two analysts spent 16 hours per site) and risked missing gaps that would cost clients data and money.

They adopted ObservePoint’s WebAssurance automated auditing to verify tags, detect orphaned or duplicate tags, JavaScript errors and broken links, and run simulated user journeys. QA time dropped from 16 hours to 5–10 minutes (an 87.5% efficiency gain), their internal audit score rose from 22 to 93, and weekly automated audits now ensure accurate data collection, faster fixes and lower costs for clients.