Case Study: Mass Media & Entertainment Company achieves automated, end-to-end data QA with ObservePoint

Mass Media & Entertainment Conglomerate Enforces Data QA from End to End

A nearly century-old, multinational mass media and entertainment conglomerate depended on analytics to drive digital strategy but was hampered by slow, manual, error-prone QA across three brands (web, Android, iOS). The analytics team needed a site-wide inventory of tags, a way to catch Adobe Analytics errors in staging, and reliable pre-release QA for mobile apps to trust data and spend less time validating it.

They adopted ObservePoint’s Complete Data Governance—using Audits, Journeys, Video Journeys, App Emulation and Rules—to automate Technology Governance, run large-scale staging tests (including during a TMS-to-DTM migration), and monitor video and app journeys. The result: automated, site-wide catalogs of technologies, rapid detection and fixes for broken tags (e.g., an Angular metadata issue), identification and removal of unwanted partner tags, and a repeatable pre-release mobile QA process that moved the team from manual checks to trusted, automated alerts.