Case Study: Lima Consulting Group achieves 300% faster tag audits with ObservePoint

Lima Consulting Experiences 300% Faster Accuracy

Lima Consulting Group, a digital strategy and analytics consultancy, needed confidence in the data feeding clients’ marketing decisions but found manual tag audits slow and error-prone. Without reliable audits, duplicate or missing tags could inflate or omit metrics and lead executives to make poor business choices.

Lima adopted ObservePoint’s WebAssurance to automate tag auditing—scanning 177,021 pages, uncovering 20% missing tags and 7.4 million monthly views that weren’t tracked—and identifying duplicate tags and implementation issues. The tool cut audit time by about 70%, boosted consultants’ productivity, and restored trust in analytics so Lima can more confidently advise clients.

Lima Consulting Group

Milton Huezo

Spokesman