Case Study: Leading National Newspaper prevents analytics data loss with ObservePoint WebAssurance

Leading Newspaper Saves Data Form Slipping Through The Cracks

A leading national Canadian newspaper with more than three million weekly readers needed reliable tracking across its print, web and mobile properties. Analysts noticed a sudden, large variance between Adobe Analytics and Google Analytics when Adobe traffic plunged; an automated WebAssurance audit showed Adobe tags weren’t firing for first‑time users because a Chartbeat cookie hadn’t been set (a JavaScript/tag load‑order error).

Using ObservePoint’s WebAssurance, the team quickly identified and corrected the JS/tag implementation conflict between Chartbeat and Adobe Analytics, restoring Adobe tag execution for new users. The fix stopped the data loss, closed the discrepancy between analytics platforms, and ensured accurate audience measurement going forward.