Case Study: HPE cleans up analytics across business units with ObservePoint

HPE fixes 6% missing analytics tags with ObservePoint

Hewlett Packard Enterprise (HPE) faced a significant data quality challenge after splitting from HP, grappling with fragmented analytics implementations across hundreds of sites and numerous business units. With multiple tag management systems, widespread JavaScript errors, and incomplete data collection, HPE needed to clean up its siloed analytics. HPE's Senior Manager of Digital Analytics, Daryl Acumen, adopted ObservePoint's Technology Governance solution to audit and address these critical data integrity issues.

Using ObservePoint's automated auditing, HPE identified and resolved severe problems, including misallocated paid search budgets and a 50% drop in tracked search and SEO traffic due to tagging errors. The solution provided clear, actionable insights that manual processes had missed. By implementing ObservePoint's ongoing governance, HPE established a sustainable data quality plan, preventing costly data errors and ensuring reliable analytics to guide the new company forward.

HPE