Case Study: Suncorp Group achieves automated testing and better data-driven decisions with ObservePoint

How Suncorp Made It Easier to Make Better Data-Driven Decisions

Suncorp, a leading Australian financial services and digital banking provider, relied on a complex analytics implementation to measure self-service web experiences like account openings, insurance quotes, and pension management. Frequent site updates, outdated tagging documentation, and the risk of human error made it hard to reliably test mission-critical journeys and build stakeholder trust in the data.

Suncorp implemented ObservePoint WebAssurance—using Web Journeys, Web Audits, and the API—to automate journey testing, continuously scan site technologies, and deliver real-time data quality reports. The solution automated post-release checks and alerts (preventing data loss such as a missed eVar), replaced stale solution designs with live audits, and created dashboards that proved data quality to stakeholders, improving confidence and operational efficiency.

Suncorp Group

David Goodes

Manager of Marketing Automation Capability and Data