Case Study: Hewlett Packard Enterprise achieves unified analytics and restored data quality with ObservePoint WebAssurance

How HPE Cleaned Up their Analytics Across Business Units

Hewlett Packard Enterprise (HPE) emerged from the 2015 split of HP and inherited a vast, fragmented digital footprint—hundreds of sites, millions of pages and 4.9 billion annual pageviews—managed by hundreds of teams and thousands of analytics users. That scale produced widespread data-quality problems: missing and duplicate tags, redirects to 404s, JavaScript errors and inconsistent implementations across business units, putting analytics reliability and paid/SEO reporting at risk.

HPE used ObservePoint’s WebAssurance audit and a move to a single Adobe Analytics deployment and tag-management approach to locate and fix critical errors—6% of URLs missing tags, misapplied paid-search tracking (evar54), a missing search-tracking variable (evar19) that halved reported search volume, and an evar8 change that broke SEO feeds. The effort restored accurate reporting, recovered lost visibility, reduced wasted marketing spend, and established a governance plan with automated auditing and assigned ownership to prevent future data-quality regressions.

Hewlett Packard Enterprise

Daryl Acumen

Senior Manager of Digital Analytics