Case Study: Datalicious achieves accurate, up-to-date web analytics with ObservePoint tag auditing

How Datalicious Arms Marketing Departments With Data to Make The Right Decisions

Datalicious is a data-driven marketing consultancy that helps clients with web analytics, data warehousing, attribution, modeling and campaign development. While working with large enterprise sites, the firm found tagging frequently broke or was omitted as pages and sections were added, producing unreliable analytics that threatened marketing decisions and media spend.

By adopting ObservePoint’s automated tag-auditing tool (with integration for Datalicious’s SuperTag), the team moved from slow manual checks to regular automated scans that quickly identify missing or misfiring tags. The result was faster, more cost-effective audits, easier remediation, and consistently up-to-date tagging—leading to more accurate reporting and better-informed marketing decisions.

Datalicious

Elly Gillis

General Manager