Case Study: Global IT Solutions Company achieves cleaner analytics and scalable SEO & performance monitoring with ObservePoint

Global IT Solutions Company Uses Test Automation to Optimize Their Website

A global IT solutions company (70,000+ employees across 80+ countries, $50B revenue in 2018, ~8M site visits/month) needed a scalable way to validate its Adobe Analytics implementation, govern SEO quality across dispersed publishing operations, and get automated alerts when page performance degraded. Manual checks were impractical at their scale, and unpredictable JavaScript errors and tags firing outside their Tealium TMS were undermining data quality.

They deployed ObservePoint—using Audits, Rules, Aggregated Console Log, Remote File Mapping, on‑page JS execution, and a Google Lighthouse integration—to validate tags, surface JS errors, discover tags firing outside the TMS, run automated SEO checks, and standardize performance testing (TTI threshold 4s). The result: improved data quality for roughly 3.5 million analytics records, better SEO and page performance across about 6 million pages served monthly, and rapid alerting that caught a major tag outage before serious data loss.