Case Study: Fortune 500 Wealth Management Firm secures and validates critical page analytics with ObservePoint WebAssurance

Fortune 500 Firm Validates Critical Page Analytics

A leading U.S. Fortune 500 wealth management firm needed to ensure secure, accurate analytics on a high-value financial-advisor search page that drives a large portion of business and marketing opportunities. Because data security and loss prevention were top priorities, they required pre-production audits behind their firewall during a redesign to validate Adobe Analytics tracking across development, staging and production environments, browsers, and devices.

They used ObservePoint’s WebAssurance to run 42 continuous User Journey simulations (without moving data or deploying code) in dev, staging and live environments. The audits uncovered browser- and device-specific failures—missing Adobe variables, mobile search-bar hits not firing, duplicate non-mobile events, and untracked login/community activity—which the firm corrected before and after launch, restoring consistent, secure analytics capture and preventing significant data loss.