Case Study: Finning achieves automated QA and secure, efficient deployments with ObservePoint

Finning Automates QA for Efficient and Secure Technology Deployment

Finning, the world’s largest Caterpillar dealer with operations across Canada, the UK and South America, needed a reliable way to protect the integrity and security of analytics across many regional websites. Their Global Digital Marketing team faced challenges with manual QA: inefficient testing across multiple domains, risks of data loss or broken analytics when releases went live, and potential piggybacking or unauthorized third‑party data collection.

Finning implemented ObservePoint WebAssurance—using Web Audits, Jenkins integration and Tag Hierarchy—to automate QA in staging, validate tag and variable deployments, and scan for unauthorized technologies. The automated workflow caught data collection errors before they reached production, prevented rogue tags and data leakage, and increased cross‑team efficiency and confidence in their analytics.

Finning

Maggie Vega

Senior Marketing Analytics Analyst