Case Study: Recruit Lifestyle achieves a 75%+ reduction in QA time with ObservePoint

Exture Reduces Recruit Lifestyle’s QA Time by More Than 75%

Exture, a Tokyo-based analytics consultancy, partnered with Recruit Lifestyle—which manages 25 brands, 250+ report suites and more than 4 billion visits per month (growing ~20% annually)—to address exploding data volumes and limited QA resources. Recruit’s analytics team was struggling with manual, inconsistent testing that only covered main user paths, required the equivalent of four full-time QA staff per month, and risked data-quality issues across hundreds of sites and report suites.

They implemented ObservePoint’s WebAssurance (website audits, custom rules, advanced export) to automate audits and site-health monitoring, creating 800+ custom rules and auditing ~120,000 pages monthly with raw exports into BigQuery for visualization. The result: QA time dropped by more than 75% (from four full-time equivalents to under one), continuous automated audits and site monitoring, and faster, more reliable data to drive decisions.

Recruit Lifestyle

Nobuki Yura

Web Analyst