Case Study: Datalicious achieves more accurate website tagging and reporting with ObservePoint

Datalicious audits 287,024 pages and cuts missing tags 5% with ObservePoint

Datalicious, a digital analytics firm, faced a challenge ensuring accurate website tagging for its large enterprise clients. Broken or missing tags caused inaccurate analytics, which in turn misinformed critical marketing budget decisions. The manual process of auditing tags was extremely time-consuming and struggled to keep up with constantly changing websites. To address this, Datalicious turned to ObservePoint and its Technology Governance tool for automated website audits.

Using ObservePoint's automated scanning solution, Datalicious rapidly identified tagging problems across client sites. This allowed them to efficiently fix issues using their own SuperTag program, ensuring tags and reporting remained 100% up to date. The results were significant: one audit of over 287,000 pages revealed a 5% missing tag rate, which represented 8.7 million page views going untracked each month. ObservePoint enabled Datalicious to provide accurate, cost-effective audits, improving decision-making for their clients' marketing teams.

Datalicious