Case Study: Carnival Corporation achieves smoother Adobe Launch migration with ObservePoint

Carnival Corporation cuts QA resources by 75% with ObservePoint

Carnival Corporation, the world's largest leisure travel company, faced a complex challenge in migrating its marketing technology from Adobe's legacy Dynamic Tag Management (DTM) system to the new Adobe Launch. With limited resources, a huge volume of tags across multiple brands, and the need to maintain perfect data collection consistency, the team needed a way to automate quality assurance and create a reliable baseline for the arduous migration. They turned to their vendor, ObservePoint, and its WebAssurance solution to achieve this.

ObservePoint provided the automated auditing and validation needed to succeed. Using ObservePoint's Web Audits, the Carnival team created snapshots of their live site to plan the migration and then ran side-by-side comparisons to ensure their new Launch implementation worked identically to the old one. This allowed them to rewrite a significant portion of their code with confidence. As a result, Carnival decreased the quality assurance resources needed for validation by 75%, validated all migrated code was producing correct outputs, and was able to complete the migration with a much smaller team than originally anticipated.

Carnival Corporation