Case Study: Houghton Mifflin Harcourt delivers B2B and B2C eCommerce on time with ObjectWave

Houghton Mifflin Harcourt launches B2B and B2C eCommerce in 3 months with ObjectWave

Houghton Mifflin Harcourt (HMH), a world leader in Pre K-12 educational content, faced challenges with its newly integrated B2C eCommerce site, which suffered from poor performance and architectural design. With an urgent need to extend the platform to B2B to meet a critical three-month purchase window, HMH enlisted ObjectWave to deliver a solution.

ObjectWave adopted a unique "SWAT Team" approach, bypassing typical feature-based implementation to prioritize the highest revenue-generating items using agile principles. ObjectWave delivered the complete B2B and B2C eCommerce solutions on time and on budget, allowing HMH to successfully meet its customer purchase window. They also identified and provided fixes for the existing site's architectural issues, ensuring long-term performance.

Houghton Mifflin Harcourt