WorldStrides - Customer Case Study

A leader in educational travel for nearly 50 years, WorldStrides offers a wide range of traveler experiences, from elementary school trips to group itineraries for MBA graduate students around the world. Focusing on website user needs, we created a robust content strategy to harmonize disparate metadata. Our research and analysis showed that the individual trip or itinerary should be the key node around which all content is organized. We created a series of reusable content modules which are shared amongst itineraries, and which create unique and immersive experiences for the user as well as simplifying site maintenance. Since launching, lead generation has increased 50%.