The New York Times - Customer Case Study

We worked with the Times to codify its design tools into a cogent set of principles and rules to make every communication feel more ‘Timesian’. Those inside the organization as well marketers, designers and advertisers which partner with The New York Times use this ‘brand book’ to reinforce the brand. We created an award-winning website for the travel product ‘Times Journeys’, and continue to offer strategic and creative services to support the new ways one can travel with The New York Times.