Guittard Chocolate Company - Customer Case Study

After nearly 150 years of making the best chocolate in the world, the Guittard Chocolate Company was looking for a way to unify its brand across its communications and leverage its reputation for quality and integrity. Our team conducted in-depth research with employees, partners and customers to identify key values and brand personality traits. We recommended the adoption of a ‘master brand’ strategy, centered around the promise of 'Chocolate for Experts.' We created the corporate wordmark from founder Étienne Guittard’s signature, and used the company’s navy blue for the master brand, supported by a palette of subtle, earthy and bright colors to denote the quality of the natural ingredients.