Foreign Affairs - Customer Case Study

Objective Subject created a visual system to express the high-quality, authoritative and forthright nature of the Foreign Affairs brand. We built on existing visual elements, including the iconic wordmark and light blue color, to keep continuity with the publication’s rich history. Foreign Affairs also sought to define how better to use its name, since it is both the publication title and the field-at-large. We created an alternative identity which emphasizes an affiliation with the publication, and which complements the historic wordmark with an alternative color.