Case Study: Staatsloterij boosts revenue and ROI with Objective Platform

Turning Data Into Insights With Staatsloterij

Staatsloterij, the state lottery of the Nederlandse Loterij, faced the challenge of measuring the impact of its media investments on ticket sales. Standard marketing attribution models were ineffective because their success was heavily influenced by external factors like the size of the jackpot and the number of days until a draw. They approached Objective Platform to build a customized marketing measurement solution tailored to their unique business dynamics.

Objective Platform implemented a custom attribution model that calculated the value of media touchpoints based on jackpot size and days to draw, visualized through their software. This allowed Staatsloterij to optimize its media budget in real-time for each campaign. The solution delivered significant results, including a 14% increase in revenue and a 15% rise in average Return on Investment, providing the lottery with the real-time insights needed for continuous optimization.

Staatsloterij