Case Study: Staatsloterij achieves more efficient media allocation and higher ROI with Objective Platform

Staatsloterij boosts media ROI and cuts spend per channel with Objective Platform

The customer, Staatsloterij, faced the challenge of a saturated search channel and needed to accurately measure the impact of its media investments on ticket sales, accounting for variables like jackpot size and time until the draw. The vendor, Objective Platform, provided a tailored marketing measurement solution to address this.

Objective Platform developed the first attribution model specifically for the game industry, enabling Staatsloterij to calculate the best media allocation based on jackpot size and budget. This solution allowed Staatsloterij to optimize media activities, resulting in less spend per channel and an increase in ROI.

Staatsloterij