Case Study: a leading e-commerce retailer achieves 18% lower CPO with Objective Platform

Merging Online & Offline Media Channels With a Leading E-commerce Retailer

Objective Platform worked with a leading e-commerce retailer in the BENELUX region that was struggling with saturated online performance channels. Despite increasing their marketing spend, the client could not generate additional sales conversions cost-effectively, presenting a significant challenge to their growth.

By implementing its Strategic Insights module, Objective Platform provided the retailer with insights into how individual channels contributed to sales and how branding activities influenced performance marketing. This allowed the client to find the ideal investment per channel and better coordinate online and offline efforts. As a result, Objective Platform helped them achieve an 18% lower cost per order (CPO) and an additional 147,000 units sold in a single quarter.