Case Study: Vattenfall improves marketing ROI and lead quality with Objective Platform

Measuring media impact across the funnel with Vattenfall

Vattenfall, a major energy company, sought to generate higher-quality leads and adopt a more data-driven approach to budget allocation. Their previous tool lacked adequate data visualization, making it difficult to derive actionable insights and optimize their marketing strategy effectively. They turned to Objective Platform for a solution.

Objective Platform provided a customizable marketing insights model that integrated over 200 data sources into a single platform. This solution delivered accurate, funnel-wide insights and tools for media planning, enabling Vattenfall to independently steer its marketing decisions. The partnership resulted in a proven uplift in ROI and average sales values, with tests showing the Objective Platform model outperformed other approaches with 96% significance.

Vattenfall