Case Study: a family-owned SMB in commercial services builds a B2B sales engine with Objective Management Group

Family-Owned SMB in the Commercial Services Industry lands $1M+ in first-year contracts with Objective Management Group

The customer, a family-owned SMB in the commercial services industry, faced the challenge of pivoting from a legacy B2C model to a new B2B commercial sales operation. They struggled to define and hire the right sales talent for this transition, which created a high risk of a costly mis-hire. They partnered with Objective Management Group and leveraged its data-driven assessments to address this primary challenge.

By implementing Objective Management Group's assessments and framework, the company was able to systematically screen candidates and make a confident first hire. This data-driven solution had a significant measurable impact, as the new hire exceeded sales goals by closing over $1M in contracts within the first year. The success established a repeatable commercial sales hiring process that the company continues to use for all future sales hires.