Case Study: Netshoes launches a fitness equipment rental subscription site in 6 months with Object Edge

Netshoes launches fitness equipment rental site in 6 months with Object Edge

The Brazilian ecommerce company Netshoes, through its founder Marcio Kumruian, identified a new opportunity to rent at-home fitness equipment during the pandemic. The challenge was to quickly launch a sophisticated subscription-only eCommerce site for this new venture, ZiYou, to establish the brand in the current environment. They partnered with the vendor Object Edge to build and deploy the solution.

Object Edge implemented a modern, headless architecture built on the Magento2 commerce platform and deployed on Google Cloud Platform. This solution allowed for a rapid deployment from concept to launch in just six months. The results for the new ZiYou site were significant, including a successful and stable launch in January 2021, ongoing rapid customer acquisition, and a 3X increase in delivery capacity in less than one month.

Netshoes