Case Study: a multinational at-home fitness and wellness company achieves faster multi-site launches with Object Edge

Multinational At-home Fitness and Wellness Company cuts migration time from 3 days to 2 hours with Object Edge

Object Edge was engaged by a multinational at-home fitness and wellness company facing significant challenges during its digital transformation. The company needed to achieve faster, low-impact software releases but was hindered by the complexity of managing multiple test environments for its various international sites. Their operations were exceptionally complex, involving a multi-level marketing structure, numerous country and language variations, intricate product catalogs, and the need for features like shared shopping carts.

The solution implemented by Object Edge involved designing a robust and scalable architectural blueprint. This approach featured dual service layers to decouple the front-end and back-end, enabling easier upgrades and isolating internal changes from customers. Object Edge delivered the project ahead of schedule, launching multiple websites and microsites across several countries. A key measurable result was the automation they created, which slashed environment migration time from three days to just two hours.