Case Study: Chico's unifies its multi-brand ecommerce experience with Object Edge's design system

Chico's reduces time to market with Object Edge's unified design system

Chico's, a retailer of timeless women's apparel, faced the challenge of innovating its eCommerce experience across its family of multiple brands without investing in individual design strategies for each one. To address this, they partnered with Object Edge for an experience design solution.

Object Edge implemented a comprehensive design system to serve as a single source of truth with reusable components and guidelines. This solution provided a universal design language that allowed each brand to maintain its unique identity while sharing foundational elements. The new system enabled parallel work between teams, reducing time to market for new projects and lowering the total cost of ownership for design initiatives.

Chico's