Case Study: American Apparel achieves faster global eCommerce growth with Object Edge

American Apparel boosts online sales 38% with Object Edge

American Apparel, a major retail manufacturer and distributor of fashion apparel, required a new stable eCommerce platform and a strategy to deliver a personalized customer experience across all channels. With a limited technology team and a very short delivery cycle, they partnered with Object Edge for an implementation.

Object Edge implemented Oracle’s ATG platform, migrating the client from their in-house system and integrating multiple backend systems. The solution included a multi-country architecture and a scalable infrastructure that handled major traffic peaks. As a result of Object Edge's work, American Apparel saw a more than 38% increase in eCommerce sales over the previous year, with December sales growing 59% year-over-year to become the highest sales month in the company’s online history.

American Apparel