Case Study: a national pharmacy with over 300 locations achieves omnichannel eCommerce growth with Object Edge

a national pharmacy with over 300 brick-and-mortar locations expands customer reach with Object Edge

The national pharmacy, a major pharmacy chain with over 300 brick-and-mortar locations, faced the challenge of needing a sophisticated digital commerce solution to compete with new market entrants. Their specific hurdles included providing omnichannel integration, managing complex customer profiles with patient information for health regulation compliance, and granting individual franchisees flexibility over their inventory and pricing. They partnered with Object Edge for a robust eCommerce implementation to address these needs.

Object Edge implemented a comprehensive digital solution featuring a rich order management system, detailed patient profiles, and content-driven commerce. The results for the pharmacy included increased customer reach, improved customer satisfaction and loyalty, and increased sales. Object Edge's solution also delivered the crucial flexibility for each franchisee to define their own prices and operations.