Case Study: Vultr Achieves 86% Increase in Payment Amount with Obility

Vultr boosts payment amount 86% with Obility

Obility worked with Vultr, a cloud hosting provider, which was struggling to convert its $250 free trial signups into paying customers. The challenges included a lack of brand awareness and top-of-funnel educational content, as well as significant budget waste in high-traffic geographic regions that were not yielding conversions.

The solution involved a multi-pronged paid search and social strategy by Obility. This included refining ad creative, shifting budgets to the best-performing platforms like Facebook, implementing offline conversion tracking, and meticulously managing ABM lists to avoid retargeting non-paying users. As a result, Obility helped Vultr achieve an 86% increase in payment amount, a 43% increase in paying users, and a 54% lower cost per acquisition.

Vultr