Case Study: ServicePower boosts AI search visibility and conversions with Obility's Generative Engine Optimization

ServicePower boosts AI search traffic 83% with Obility

Obility partnered with ServicePower, a leading provider of field service management software, to address the emerging challenge of AI search. While ServicePower had strong traditional SEO, they needed to ensure visibility in AI-generated answers from tools like ChatGPT and Perplexity, where buyer behavior was rapidly shifting.

To meet this challenge, Obility implemented a Generative Engine Optimization (GEO) strategy. This involved optimizing ServicePower’s content for AI engines through tactics like enhanced structuring, schema markup, and creating new content aligned with AI queries. The results were significant: Obility helped ServicePower achieve an 83% quarterly increase in traffic from AI search engines and a 125% increase in conversions from AI users, solidifying their position as a top solution recommended by major AI platforms.

ServicePower