Case Study: Science Logic achieves massive reach growth and lower CPC with Obility and Reddit Ads

Science Logic boosts clicks 1,081% with Obility

Obility helped Science Logic, an enterprise cybersecurity and IT company, address its challenge of high costs and limited reach from relying solely on LinkedIn Ads. The goal was to scale impressions and engagement more efficiently without a significant increase in overall advertising spend.

The solution from Obility was to introduce Reddit Ads alongside the existing LinkedIn strategy. They implemented a layered targeting approach using specific subreddits, high-performing keyword themes, and interest categories relevant to IT professionals. This strategy led to dramatic results: total impressions increased to 23.8 million, clicks grew to 85,000, and the CPC on Reddit dropped to $2.00, delivering substantial incremental reach for a fraction of the previous cost.

Science Logic